Shahdol, Collector Dr. Kedar Singh inaugurated the divisional-level livelihood fair, organized under the aegis of the Madhya Pradesh Rural Livelihood Mission, at the Singhania Complex, the old bus stand in Shahdol, the divisional headquarters, on the theme "Holi's Colors with Livelihood," by garlanding a photograph of Goddess Saraswati and lighting a lamp. Collector Dr. Kedar Singh, Chief Executive Officer of the District Panchayat, Mr. Shivam Prajapati, District Planning Committee member, Mrs. Amita Chapra, along with other officials and dignitaries visited the stalls set up at the Livelihood Holi Fair and purchased herbal gulal and sweets related to the festival.

The Aajeevika Mela features products made by self-help groups under the Madhya Pradesh State Rural Livelihood Mission, such as Aajeevika Amarkantak Kodo, Kodo cookies, Kodo Namkeen, Aajeevika honey, Aajeevika Sattu, headwash, dishwash, cleanwash, soap, incense sticks, artistic decorative items, clothing, pickles, vada, papad, amla candy, Bijapuri woodcraft, Gaudi painting, ironcraft, and other items for the Holi festival, as well as herbal gulal, colors, squirt guns, masks, and more.

This initiative promotes "Vocal for Local." By delivering locally produced products directly to consumers, not only is the rural economy strengthened, but women's livelihoods and self-reliance are also being given a new direction.